"A family located in north London wants to find an remarkable and skilled educator to support their smallest child on his initial journey to turning into an British gentleman."
Upon seeing this listing, you might easily miss the wording "beginning" as just figurative language.
However, it could be the most significant element of this unusual employment listing, as it attempts to find a mentor for a 12-month-old.
Hundreds of applications have now been received since the unnamed family advertised their search for the highly paid tutor, who must be "someone very special".
In recent few weeks, the listing has attracted notice across the news, with several questioning why?
Forward-Thinking Method
The CEO, head and founder of an education consultancy, which is supporting the family in their quest, stated that despite first skepticism, he found the concept "far sighted", and "advanced".
When he met the family, he noted they understood the unconventional character of their requirement, and how early in age their son is.
But, they clarified that they "were unwilling to delay any longer" to get a tutor, as they had postponed until their elder sibling was five, and by that age "cultural influence had already become established".
What exactly does the family refer to by "cultural bias"?
It's "all-encompassing", he replied. "The way you eat, the manner you speak".
He explained the firstborn had picked up "really subtle, non-verbal cues" from the family, and had taken on their cultural ways. The family told the consultant they wished to avoid this pattern to happen again with their new baby.
The strategy: To engage a English tutor, who needs to speak with Received Pronunciation, to shape the baby right from the beginning.
Natural Absorption
"A lot of the development at the start here is kind of osmotic," explained Adam.
It's via this natural absorption that the family are hoping the child will pick up the UK customs they want to instil.
Adam said the tutor needed to be somebody who attended "prestigious academies – the same kinds of schools as the family aspire to send their son to".
"The educator simply needs to be the appropriate candidate, they'll be performing things they may not realize they're doing, effortlessly," he said.
Money No Object
The family explained to him the selected educator should ideally also have understanding of or passion in equestrian activities, alpine skiing, the arts and instrumental training so as to influence the child in a broad spectrum of passions.
Furthermore though, he explained the family hoped the tutor to register the child on a variety of lessons so the child would be "equestrian training and picking up an tool by the time they are about three years old".
In the family's view, helping their son grow into a "UK sophisticate" will bring about achievement and provide access.
"Taking into account the advantages and disadvantages of that, because it's definitely a class statement," he adds.
Yet, despite all this guidance in "English culture", could the child adopt alleged cultural influence from the multicultural family he is raised by in any case?
"Certainly", said the CEO. "The parents understand this might not succeed, but they've just taken the view of, 'we should try and let's go as early as we can', because the price of it is not a concern," he said.
Idealistic and Unrealistic
A number of in the private teaching field who share these reservations.
An education leader, head and founder of an educational organization, who supplies personal educators, commented that "the process of embracing two identities, or actually, becoming oneself, is something that must be lived into, not designed."
He explained that he had relocated from Asia to the Britain at the period of 7 years old, and had been raised experiencing and practicing two backgrounds. He continued to be educated at a prestigious UK institution.
"The notion that one individual can serve as a embodiment of Britishness, an individual who can somehow transplant the attributes of a UK sophisticate upon a infant child, appears optimistic and unrealistic," he wrote.
"In my experience, engaging a typically UK tutor from infancy will does not instantly achieve the result they hope for.
"I never had that kind of mentor, and yet I have been lucky enough to experience many of the situations they aspire for their son."
He continued: "The truth is, cultural identity cannot be imposed from the outside influences; it must be chosen, and it must come from within."
Purchasing UK Culture
Of course, English culture is something Adam thinks can be instructed – and commercialized.
"I think the fact that the world views us in this regard is something that we should be cherishing|valuing|appreciating